The Full Story
Bon Vivant Fine Grocery
Newport, Rhode Island
The Concept
As the store is located in a historical place where travelers have settled, Bon Vivant's design used the " Old Traveler" concept and a modern industrial style - with warm colors that contrast the products sold - to create a space that evokes in the user the experience of being in a different place
The Program
- Florist
- Produce
- Seafood
- Butcher
- Dry Goods
- Bakery
- Cafe
- Deli
- Dairy
- Restrooms
-Manager Office
- Employee Breakroom
- Receiving Dock
- Customer Service
- Cash Registers
The Layout
The selection of each area was carefully thought out to take advantage of the reduced space. For instance, the cafe and bakery area are close to the glass front store windows
The Details
All the details were carefully selected and related to the concept while facilitating the customer's shopping experience and creating a harmonious visual impact.
The Deli
Bon Vivant Fine Grocery sells unique, organic, and locally crafted products, therefore focusing on the design of cases and different areas was a very important part of the process
The Vision
Solving the problem of most grocery stores, where the deli lines are a turndown, the vision for Bon Vivant's deli area was to come up with an idea that enhances the customer experience at the same time creates more sales. With this in mind, the deli is located next to the self-serve cafe station and seating area so customers can take a seat while waiting for their orders
